Print On Demand: The biggest advance in publishing since Gutenberg

Print On Demand book printing offers advantages that make selling printed books a reality – and a potentially lucrative endeavor – for today’s self-published author.


The self publishing revolution has been powered by two technological advances:
1. eBooks. The digital book format first popularized by Amazon’s Kindle and now utilized by a large and growing percentage of the reading population.


2. Print On Demand (POD for short). It’s exactly what it sounds like: having a printed book printed and shipped directly to a reader. Digital technology allows self-published authors to sell printed books in online bookstores around the globe without a huge up-front printing cost or inventory burden. As the technology has grown, it has eliminated the need for large, offset print runs, allowing millions of new authors to see their work in print at a fraction of the cost.


While the eBook was a true innovation and lowered the barrier to entry into the publishing marketplace, Print On Demand is the true game changer for self-published authors. Most readers still prefer printed books for their reading consumption, and POD has the potential of getting millions more books in the hands of readers. For the first time since Gutenberg, every writer has the opportunity to turn his or her work into a premium book without spending an exorbitant amount of time or money.

What do authors need in order to have their print books for sale?

Your book files need to be prepared in a print-ready format. This is usually a formatted PDF, not as a Word document or an eBook (although ePub files can be converted to print). To make sure your book files are prepared to your specifications, it’s always best to have some copies printed – at least 25 or so – so you can see the finished product before they are sent to buyers. It’s also good to have copies of your book on hand to sign for friends, family, neighbors, and aliens who show up in your backyard unannounced.


Authors need to specify distribution with a capable Print On Demand distributor. BookBaby offers an extensive Print On Demand program for self-published authors, and there are others who offer similar programs.

How Print On Demand works

How does your POD printed book end up in the hands of a new reader? Here’s the process.
1. Your book files are prepared and formatted for printed book production, including front and back cover, spine, and the book’s contents. You’ve also ordered 25 to 100 physical copies to have on hand.
2. Your digital files are sent to the book production facility and stored.
3. Your book is listed on websites like Amazon, Barnes & Noble, Powells, Books a Million, and more. (IMPORTANT NOTE: Amazon alone isn’t enough; your book should be listed on as many retail sites as possible to allow readers to discover your book.) You can also list your book on direct-to-reader web pages such as BookBaby’s BookShop™.
4. Readers browse an online bookstore and find your book. (Or more commonly, as research shows, they buy from a link sent out from an author email, tweet, post, or ad.) They order one book through the retailer or direct-to-reader website.
5. The retailer’s site sends a message to the POD book distributor and orders one book.
6. The book printer receives the order, prints, binds, and packages one book.
7. The book is shipped to the retailer’s warehouse. (Or they may stock a supply of your books if sales warrant it.)
8. The retailer ships the book to the reader.
9. The retailer pays the POD book distributor a percentage of the selling price.
10. POD book distributor passes along net sales revenue to the author.

What are the advantages of POD book printing?

The benefits to POD are numerous and critical to the literary career of self-published authors around the world. Before POD, huge offset printing presses had to print an extraordinarily large number of copies in order to make printing cost-effective. Standard offset print runs from these massive machines had to be in the thousands to justify the fixed costs. That puts a heavy financial burden on independent writers who don’t have the support of a traditional publishing company to cover the costs.


Even if an independent author could afford a large print run, there is an additional issue of storage and fulfillment. Once all those copies are printed, they need to be quickly shipped and securely stored while awaiting purchase. Retailers have limited space, both for display and storage, so they do not want excess inventory unless it’s a bestseller. As a result, largely unknown authors do not stand a chance selling their books in a physical store, especially on a national level.


That’s where the true advantage of POD comes in. Now, digital files can be stored with the printer, and copies can be printed one by one or in small amounts, as needed. Once printed, books can be shipped directly to the buyer, eliminating the tremendous costs associated with the traditional publishing model. POD allows authors to publish from the comfort of their own homes and sell their books online – without nearly as much financial investment as required even a decade ago.


With its ability to cut costs, eliminate storage issues, and provide easy online availability, Print On Demand technology has opened up the publishing world to a whole new population of passionate writers ready to share their stories!

How to pick your POD program

Not all POD programs are equal. When choosing a POD distributor you should do your homework and ask these questions:
  • Do they offer a wide range of retail stores in their book distribution network?
  • Do they offer POD sales for your book’s trim size?
  • Do they offer POD for hard cover books?
  • What are the royalties for POD book sales?
This last point is an important issue for all self-published authors. In most POD programs, royalties for POD books purchased through sites like Amazon are somewhat low: usually between five to twelve percent of the selling price. Many self-published authors justify the lower payouts, citing the convenience of having printed books available to their readers with minimal up-front investment.

BookBaby offers a more lucrative option in its POD program. In addition to offering POD distribution through Amazon, B&N, and dozens more stores, BookBaby authors can direct readers to buy books on their own BookShop™ pages, where they earn much higher royalties. BookShop™ pays authors a 50 percent royalty for all printed book sales – while accommodating a large assortment of trim sizes and both soft and hard cover books. It’s the biggest percentage payout in the self publishing industry by far!

Source: BookBaby