How to Sell on Amazon

This article from Amazon is a practical guide on how to sell anything on Amazon. Please have the following before you begin:
  •    Your business name, address, and contact information
  •     An internationally-chargeable credit card with valid billing address
  •     A phone number where you can be reached during the registration process
  •     Your tax identity information
If you are registering to sell from a country outside of the United States, there are important steps you must take before you begin selling on Amazon.com. The following steps ensure a great experience for you and for customers:

To be paid, you need to provide a bank account in a country supported by Amazon. Currently, Amazon supports bank accounts in the United States, the United Kingdom, and in the eurozone, which includes Austria, Belgium, Cyprus, Estonia, Finland, France, Germany, Greece, Ireland, Italy, Luxembourg, Malta, the Netherlands, Portugal, Slovakia, Slovenia, and Spain.

You must accurately state the 'shipping from' country in your Amazon.com seller profile for display to customers. You will be responsible for assuring that you will meet the shipping expectations for all orders you receive.

•    Products must be listed in U.S. dollars.
•    All customer facing content and communications must be in U.S. English.
•    You should understand the laws that apply to you as a seller on our website and only list, sell, and export products that comply with those laws.

Important Information for International Sellers
When selling on Amazon website as an international seller, there are important steps you must take to ensure a great experience for customers. Understanding and managing these steps is essential for successful international selling and is required for your participation in Amazon's international selling programs.

Before you begin selling on an Amazon marketplace website in a country outside your business location, you need to provide a bank account in a country supported by Amazon in order to get paid. In addition, you should understand the laws that apply to you as a seller on our website and only list and sell products that comply with those laws. You should consult with your legal and tax advisers who understand the requirements that may apply to you so that you only offer products on the Amazon marketplace website that:

•    You are permitted to sell,
•    You are able to deliver to the customer on time, every time with no customer surprises, and
•    You are able support after the sale.

Please confirm that you have carefully considered the following matters with your legal and tax experts (as you deem necessary) and that you agree to only offer products on Amazon websites when all of the following apply. For each product you offer, promote and/or sell on an Amazon marketplace website:

Customer Expectations: You will provide customers with accurate information about the country from which you are shipping your product. You need to accurately state the 'shipping from' country in your seller profile and manage customer expectations by stating the actual shipping times from your country. You will be responsible to meet the shipping expectations for all orders you receive.

Delivery to the Customer: You have a reliable way to get that product to the customer on time, every time. Do not expose customers to customs delays and additional duties and taxes on their products. It is your responsibility to take care of such matters when you ship the product, so the customer receives exactly what the customer ordered within the estimated delivery date that is posted with your offer on the Amazon marketplace website.

Customer Service: You are prepared to quickly respond to customer contacts in the language of the Amazon marketplace website you are registering to sell in. Customers expect prompt, helpful service when they have questions or concerns about your products. You should have customer service specialists that understand your products, that know where the customer's product is and when it will be delivered, and that will be able to respond quickly (but in any case within 24 hours) to customer e-mail contacts in the language of the Amazon marketplace website you are registering to sell in.

Note: If you provide phone support, you are required to do so in the language of and within the business hours of the time zone of the marketplace country you are registering to sell in. When you interact with Amazon Customer Service or Seller Support, you are required to communicate in the language of the Amazon marketplace website you are registering to sell in.

Right to Sell: You are permitted to offer, promote and sell the product on that website. The laws of each country are different (and laws vary within countries). As the seller of your products, it is your responsibility to ensure that you do not present customers with offers for your products unless you have confirmed that you are permitted, under all applicable laws, to sell and deliver the product to all potential customers.  For example, you should confirm that:

•    Applicable export and import laws permit the delivery of that product to each potential customer,
•    Your product meets local consumer protection, product compliance and environmental regulations. For example, the product should comply with local age restrictions, usability requirements (e.g. have accompanying product documentation in the local language) and product safety requirements and certifications (e.g. comply with all hazardous materials restrictions, include required labelling on the product), and
•    Sale and delivery of your product will not violate the intellectual property rights of others (e.g. the product manufacturer).

Listings: You will list your products using the primary language and currency of the Amazon marketplace website you are registering to sell in.

Customer Charges: Your listing will include all applicable charges and taxes (including VAT, customs duty, excise taxes, etc. as applicable). You will provide VAT invoices to the customer upon the customer's request, if applicable.

Returns: You will provide customers with a local return address within the country of the Amazon marketplace website or offer them free shipment for returns.

Taxes: You are solely responsible for determining whether any taxes apply, accounting for any taxes due, and for Intrastat reporting to the appropriate tax authority. You are responsible for meeting any VAT obligations that apply, including VAT obligations in the Amazon marketplace website location, the country to which you are delivery your products, or other applicable countries.

Your Selling on Amazon Agreement. You will, at all times, comply with the terms and conditions of the Amazon Services Business Solutions Agreement.

Important Reminder of your Obligations when Using Fulfilment by Amazon
Before you begin using Fulfilment by Amazon (FBA) in an Amazon marketplace country outside your business location, you need to provide a bank account in a country supported by Amazon in order to get paid. In addition, please carefully consider the following matters with your legal and tax experts (as you deem necessary) and only participate in the FBA service when you comply with all of the following:

Delivery of Inventory: If you choose to send inventory directly to Amazon from outside the Amazon marketplace country, you must use an import broker (either one of your own choosing or one designated by Amazon). All inventory sent directly to Amazon from outside the Amazon marketplace must be sent under "Delivery Duty Paid destination" freight terms with all relevant import duties and other taxes paid. Amazon will not be responsible for any import duties, taxes, collect freight or miscellaneous charges associated with importation into the marketplace country.

Surety Bond: If you choose to send inventory directly to Amazon from outside the Amazon marketplace country, you will need to obtain an import surety bond.

Importer and Consignee: If you choose to send inventory directly to Amazon from outside the Amazon marketplace country, you will list yourself as the importer and consignee, will not mention Amazon as the importer or consignee, and will register as a non-resident importer as necessary. Amazon will not act as importer of consignee of this inventory.

Return Shipping Address: Amazon is currently unable to return FBA inventory to an address outside of the Amazon marketplace country. Furthermore, the FBA service does not currently support pick-up options for sellers at our fulfilment centres. If you wish to have your inventory returned to you, you must supply a return address in the Amazon marketplace country.

Taxes: By having inventory within the Amazon marketplace country, you may be liable for certain taxes in the Amazon marketplace country.

If you cannot comply with the requirements of this registration, please do NOT bother to register on Amazon to sell anything.

Quote of the Day: "Waiting for the right time to start a venture is a blatant waste of time because the right time might never come."