One of the most important aspects of creating a successful "how-to" book or e-book is to make sure that yours is significantly different from the competition. You must find a way to make it "stand out from the crowd". There are tens of thousands of "how-to" books out there. There may well be hundreds in the very niche that you are planning to target with your own how-to book. So, how do you make your book stand out from the crowd? Well, it's not as hard as you might think.
In fact, if you have done the basic groundwork including: keyword research, defining your target readers, and checking out the competition, you will have all of the information you need to make your how-to book noticeably different from what is already out there. This is known as creating a Unique Selling Proposition. A USP is what will differentiate your how-to book from the competition.
IDENTIFY YOUR USP
Unique Selling Proposition is a term that is well-known in marketing circles and it means exactly what it sounds/looks like. Ideally, you want to create a product that will sell well because it is unique from all other products in its category. In other words, you need a unique "hook" that will draw people to your book/e-book. I find this part of the book/e-book creation process very exciting! It's quite a creative challenge.
First, you look at what everyone else has done in your niche; second, you study all of the information that you have gathered through your research, and third, you come up with a winning way to make your product truly unique. The single most important benefit that I get out of finding out what the competition is already producing in my niche is learning exactly how I want to differentiate my book from what is already out there.
Fortunately, in the age of the Internet it is easier than ever before to do the online research that is necessary to develop a solid USP. There are many tools and techniques now available that make this a relatively easy task. Once you have developed your USP in detail, not only will it be pivotal to creating the title and sub-title of your book, it will also be the essential "driver" of ALL of your subsequent marketing efforts once your book is published. The bottom line is: for any type of "how-to" book or e-book, developing and implementing an identifiable USP is essential to the success of that book/e-book.
Quote of the Day: "One of the commonest causes of frustration is trying to be like other people ."—Sam Awa