First, your e-book needs to have an attractive title. The title should grab the attention of your intended target audience. The more appealing the title, the more your e-book will be downloaded. Your e-book needs to have quality content. You can write your own content or ask permission to use another author's content. Your e-book will be read more if the content is original.
You will want to put your ad on the title page or on the table of contents. This will give the most exposure for your web site or the products you're selling. It's important to put your e-book in as many formats as possible. Most e-book software only allows the e-book to be read by certain browsers and software. People may not take the time to download a new software program in order to read your e-book. Other versions of your e-book could be in HTML, auto responder and downloadable text format.
You can contact other business owners and ask them if they would like to include their ad in your e-book. Just ask them in return to advertise your free e-book on their web site or in their e-zine for a set period of time. This method will get your free e-book marketing campaign off to a fast start.
Allow the people who download your e-book to give it away to their visitors. This will multiply your free e-book's exposure. Submit your e-book to the growing number of free e-book directories on the internet.
These web sites also offer more information about e-book marketing. Some of them also have e-book discussion forums where you can ask questions and learn more about e-book marketing.
Quote of the Day: "What we give to other people free of charge are the rent we pay for our tenancy on earth."—Sam Awa