The Truth about Direct Email and Email Lists

In today's article, you're going to learn how to protect yourself and your money from ineffective email lists. I'm going to introduce you to the safe-and-sound distribution techniques that will ensure that your message is always welcomed into a recipients' inbox, not his/her Trash Bin.

Safe Email Marketing
Safe email marketing in the direct marketing/Internet marketing world is called OPT-IN EMAIL MARKETING. This is an important term and one you need to commit to memory as a fundamental building block in successful marketing.

You've probably seen ads in trade magazines offering "Opt-in Email Lists." This is your best bet when conducting a direct email campaign. Opt-in lists help you identify people that are "pre-sold" when it comes to receiving offers in the mail. By opting-in to a list, they let you know that they're eager to read about something new and beneficial. Safe Email Marketing breaks down into these 2 categories: Paid Safe Lists and Opt-In List Rentals.

Paid Safe List
This is a twist on opt-in email marketing where you pay for the privilege of being able to send email to a list of other marketers who have done the same. A paid safe list can range in price from $2 and up.

The advantages: you don't have to send the emails using your ISP and you won't have to worry about spam complaints and disclaimers.

Opt-In List Rental
This type of list is similar to a standard "specialty" direct mail list. It's targeted and aimed at people who are interested in what you have to offer. Companies that offer list rentals usually collect millions of email addresses by advertising well-branded, popular products and services. Also they may offer no-cost newsletters and/or contests as a way to capture addresses.

Opt-in list rental companies ask interested people to fill out a form on their website. The forms gather as much info as possible, which allows the company to better categorize their email lists according to preferences by industry: gardening, bodybuilding, Internet marketing, etc.

Of course you're going to pay more to rent this type of list, but you won't find a better-targeted audience for your offer. These companies do the mailing for you, so you won't have access to the names.

Quote of the Day: "I don't measure a man's success by how high he climbs, but how he bounces when he hits bottom."—George Patton

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