The Magnificent Seven Elements of Your Message

This article will spell out the seven essential elements that you MUST include in your email-marketing message.

Creating winning email marketing messages is part art and part science, with a generous helping of innovation thrown in.

The following elements are common to all aspects of email marketing, whether you are inviting customers back to buy again or seeking new customers.

#1 - Headline with Unique Positioning Statement
#2 - Benefit-Oriented Copy
#3 - Testimonials
#4 - The Offer, with bonuses
#5 - Guarantee
#6 - Call to Action
#7 - Postscript

Quote of the Day: "Whenever an individual decides that success has been attained, progress stops."—Thomas Watson Jr.

Your Ad Here