How to Use Backlinks to Increase the Page Ranking of your Site

Have you ever wondered why your site or blog hardly shows up in Google search engine? Well, you may think that you haven't published enough content. You may be wrong. One of the reasons could be that your site or blog has fewer or no backlinks at all. Recently, a friend sent me an email on this issue and I decided to share with you the importance of backlinks to your site or blog page ranking.

First of all what are backlinks? Also called incoming links, inbound links, inlinks, and inward links, backlinks are incoming links to a website, blog or webpage. In a simple language, a backlink is any link received by a webpage, website, or blog from another webpage, website, or blog.

A good amount of backlinks diversity is important but also the variety of your site's backlinks is a necessary factor in Google's eyes. You see, each backlink coming towards your sites or blogs is like a 'vote of trust', telling search engines that your site is important. The more backlinks your site or blog will have the greater are the chances that it will gain authority and all the benefits that are coming along with it; PageRank, Rankings, Traffic and more. This is what experts call Search Engine Optimisation (SEO).

By now you may be wondering how much you will have to spend to create enough backlinks for your Search Engine Optimisation. Although you may have to pay experts in SEO to do this for you, you can also do it yourself. All you need to do is to begin to share or exchange links with other websites or blogs that have similar contents as yours. Your partner sites will place sizable backlinks to your site or blog and you'll do same for their sites or blogs. This mutual collaboration between your sites and your partner sites will increase the page rankings and traffic of both your site and your partner site.

To start this mutual collaboration, tell your partner to place a fresh page for your article with unique content that will speak about your site and will contain about three links toward your site; one link to the homepage and two more links that will be directed to two different inner pages of your site. This diversity will show Google that also your inner pages are important and you'll benefit from it by the rankings of your inner pages and homepage as well.

In return, you will do the same for your partner site. Create a new article page for your partner site on your site. Tell your partner how you would like your links in return; in a fresh page with an article or if you want, you can tell them to place your three links in three different inner pages of their sites.

Quote of the Day: "Whatever I lose in life—material and funds—I see it as the tuition I pay to be taught by life." –Sam Awa
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