Even though you may have the perfect marketing plan, along with the perfect email sales letter, you still have to overcome the obstacle of the dreaded spam filters. Spam filters are automatic and unrelenting, and what they do is irreversible. When your message is snatched up before it reaches your prospect's inbox, it's gone for good.
What an unfortunate fate for of all that beautiful sales copy! To keep from having your messages go down the drain, you need to know the words, phrases, and characters that will cause your email to be treated like it has The Plague—isolated and left to die alone.
In this article, you're going to learn certain words and numeric characters that activate spam filters. If your email or subject line contains these "hot button" words, it's good-bye consumer and hello trash bin.
Foolish, short-sighted marketers have created a "crisis" in email in much the same way unscrupulous telemarketers gave THAT business a bad name. (There's nothing wrong with telemarketing, per se, just with shady telemarketers and the ones who interrupt dinner!)
By sending millions upon millions of unsolicited messages, "bulk marketers" have turned consumers into enemies and their email boxes into barricaded fortresses with fortified perimeters. Utter the wrong word—one of the "dreaded" TRIGGER WORDS that email filters know and hate—and you're wasting your time.
Your message will be deleted instantly and your carefully crafted offer—with all those brilliant headlines and benefits, the terrific bonuses, the zero-risk guarantee, and the irresistible post-script...none of it will ever be read! What a waste.
THE HALLS OF JUSTICE
The U.S. Congress has even gotten in on the act (pardon the pun) of trying to cut down on the garbage truckloads of unsolicited email that's flying through cyberspace. In 2003, the CAN SPAM Act became official, with laws that supersede state spam laws and fairly clearly spell out what is and is not acceptable and required when it comes to sending email. So how can you ensure that your emails make "safe harbor" in a cold, cruel, and unwelcoming cyber-world? Good question.
The best way to help your message reach the eyes that you want to see them is to familiarize yourself with the TRIGGER WORDS AND CHARACTERS that activate filters and get your message a one-way ticket to the trash. Get to know them and then never use them.
Here's the trick: JUNK AND ADULT CONTENT FILTERS work by looking for specific KEYWORDS, key phrases, and key characters (like the dollar symbol, for example). Filters check the To and From addresses for these keywords. Then they go hunting for those words in the subject line and the body of the message, or in a combination of the two to see what's being used and over-used.
USE WITH CARE
"Over-used" is an important part of the trigger word equation. A single use of the word "free" (as an example), probably won't "raise an eyebrow" on a common filter. But use the word a dozen times and it's "Goodbye Charlie." Below are some of the triggers that may cause email filters to delete your email:
- First 8 characters of the From address are digits
- Subject contains "advertisement" or "adv"
- Body contains "money back"
- Body contains "cards accepted"
- Body contains "spam removal instructions"
- Body contains "extra income"
- Subject contains "!" AND Subject contains "$"
- Subject contains "!" AND Subject contains "free"
- Body contains ", 000" AND Body contains "!!" AND Body contains "$"
- Body contains "Dear friend"
- Body contains "for free?"
- Body contains "for free!"
- Body contains "Guarantee" AND Body contains "satisfaction" OR "absolute"
- Body contains "more info" AND Body contains "visit" AND Body contains "$"
- Body contains "SPECIAL PROMOTION"
- Body contains "one-time mail"
- Subject contains "$$"
- Body contains "$$$"
- Body contains "order today"
- Body contains "order now!"
- Body contains "money-back guarantee"
- Body contains "100% satisfied"
- To address contains "friend@"
- To address contains "public@"
- To address contains "success@"
- From address contains "sales@"
- From address contains "success."
- From address contains "success@"
- From address contains "mail@"
- From address contains "@public"
- From address contains "@savvy"
- From address contains "profits@"
- From address contains "hello@"
- Body address contains "mlm"
- Body address contains "@mlm"
- Body address contains "///////////////"
- Body contains "check or money order"
- Body contains "click here" or "click below" (try using "visit here" instead)
THINKING CAP TIME
It's going to take a little more creativity on your part to write emails that won't be deleted by filters. You'll need to replace trigger words with equally effective non-trigger words. But don't worry—that's why the Thesaurus was born!
Quote of the Day: "When I was young, I observed that nine out of ten things I did were failures, so I did ten times more work."—George Bernard Shaw