How to Harness the Power of Email Marketing

First, I'd like you to consider these four facts:

1. A DIRECT MAIL PIECE costs about 40-cents in postage alone. (And then you have to factor in paper and printing costs.)
2. A PHONE CALL can cost just as much - or more - than a direct mail piece.
3. A PHONE CALL wastes time (and time is money) because you'll spend precious minutes—sometimes hours or days trying to contact the right person.
4. A MESSAGE left on voice mail is almost always a waste of time, and therefore a waste of money.

Depressing? Not at all. After you read this chapter, you'll be able to say "NO" to the downside of phone calls and direct mail and "YES" to the upside of email. Given the inherent problems with traditional marketing techniques, it's important to master the BASIC STRATEGIES FOR INTEGRATING EMAIL into your overall campaign.

As I've just shown you, sending out an EMAIL CAN BE MUCH CHEAPER than other marketing methods. Proceed with caution, however. Email can also cost you a fortune—in lost opportunities AND cold hard cash—IF you don't know the basics. So that's where we're going to start.

First, always keep in mind that your "primary objective". The master key that unlocks your "Success Vault" in Internet Marketing is to build your mailing list - your EMAIL MAILING LIST (Often referred to as your "In-house list.") The addresses you collect are going to mean the difference between the middle-of-the-road results that Average Joe and Jane are achieving and the through-the-roof, over-the-top, to-the-moon-and-back MEGA-success that top online sellers achieve. (The difference really is that dramatic.) So Don't miss the boat: The time is NOW to start building your list of email addresses (prospects).

Let me take a moment from telling how to build your email list to remind you why. It’s been said that YOU CAN GET RICH WITH AN EMAIL LIST OF JUST 1000 PEOPLE! Think about that. Then stop thinking and get going on new ways to capture and keep email addresses.

If you want to keep getting addresses, start giving stuff away! Give, give, and keep finding more things to give! And since you can't send a TOASTER through email, why not give the far more valuable—and far more affordable for you—INFORMATION PRODUCTS, business tools, and expert advice - maybe even a no-cost/obligation email marketing course.

You'll want to have a series of letters already set up so that they can be "dripped" on your prospects on a regular basis. Send a message daily, every other day, or on whatever schedule suits you best, but make contact AT LEAST EVERY 7 DAYS.

If you're not confident in your writing skills, you have two choices: you can hire a professional to write the letters for you or you can use a system already set up with letters to help you build your email list. (I suppose the third choice is to just give up and bury your head in the sand, but that's no way to make a million!)

Quote of the Day: "Each day we are advancing a step toward our graves."__Sam Awa

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